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June 2008


Shopping for a Diamond? Let us help save you time.

Last month I attended the American Gem Society Conclave, held in the city of Seattle. This annual meeting, which combines educational seminars with organizational meetings, regularly offers the best educational event in the industry. This year was no exception; in fact, in more than thirty years of attending these events, I believe this year's Conclave had the best combination of classes I can remember.

What does this mean to you as a client? It means Gleim the Jeweler is keeping current with developments in the industry; it means we are maintaining contacts with key industry players; it means that we continue to honor our commitment to the American Gem Society. Membership in this organization assures you, the customer, that we are maintaining our educational credentials and commitment to sound business ethics. And unlike some gemological degrees, which last a lifetime, membership in the American Gem Society must be re- earned every year. This assures you that we are keeping up with developments in the jewelry industry and the science of gemology, critical factors for a jeweler. I am very proud of our heritage with the American Gem Society.

My father served as President, after many years of service to the Board; I followed in his footsteps twenty years later, also serving as President. And we were both honored with the American Gem Society's Robert Shipley Award, the highest honor in the industry today. My father's decision to join the American Gem Society, in 1954, was one of the key factors in our success today.




in this issue
  • Introducing
    Kailis Pearls
  • Congratulations to Rick Velayo
  • Community Events
  • Upcoming Events
  • June Birthstone: Pearl, Alexandrite, & Moonstone

  • Congratulations to Rick Velayo
    Rick Velayo

    Congratulations to Rick Velayo, Manager of our University Avenue store, who was recently named a Fellow of the American Gem Society. This honor is presented to those who have distinguished themselves in service to their Society, to the jewelry industry, and to their home community. Rick fills the bill in all three areas. He has long been a Certified Gemologist Appraiser of the American Gem Society, the highest title available in the industry.

    He is Past President of the California Jewelers Association, and, again for a long time, has spearheaded the security network of our local jewelry community. He is member of the Palo Alto Kiwanis Club, and volunteers there regularly throughout the year. It is a well-deserved honor.


    Community Events


    FETE PARADE

    May Fete Parade

    Once again, the Palo Alto May Fete Parade was held in downtown Palo Alto. Gleim the Jeweler is proud to have been a band sponsor of a tradition which has been part of Palo Alto for over 75 years.

    Not to be outdone, downtown Los Altos had its own Pet Parade a week or two later. It's a pleasure to be a part of such homegrown celebrations of our local communities.

    Annual Spring Stroll

    Spring is a busy time for fundraisers, and we participated in several which were both fun and successful. The Jr. League of Palo Alto and the Midpeninsula held its fundraiser at the end of March, and Gleim's donated a Cartier watch for a raffle and a Breitling for a live auction. Not only that, committee members were able to model some wonderful jewelry from Gleim's, showing it off in grand style. The event, held at the Computer History Museum, was quite a success. And the El Camino Hospital Foundation held its major fundraiser the following weekend, also at the Computer History Museum. Gleim's donated a diamond for the Diamond Draw, which helped add to the coffers in what was a most successful fundraiser. We are lucky to have so many wonderful non profit groups in our area, which enhance life for all of us, and helping to support these groups is one way we can thank the community for its support for us for so many decades.


    Upcoming Events
    Holiday Trunk Shows

    The World's Largest Doggie Charm Show


    Join us June 12-14 for the world's largest doggie charm show!

    Each store will be hosting a collection of over 400 beautifully modeled dog and cat charms. Every AKC-recognized breed will be available, and in a variety of color modifications. These are 14K gold renditions of all breeds, fully dimensional, any of which can be adorned with diamond collars, of course! A percentage of the proceeds will benefit the Palo Alto Humane Society, which is observing its 100th anniversary this year. Bring your canine friends, who will be rewarded with biscuits, and find a permanent memento of your faithful companion. Charm bracelets are also available.

    The collection will be at our Los Altos store on Thursday, June 12, our University Ave. store June 13, and our Stanford store June 14.


    June Birthstone: Pearl, Alexandrite, & Moonstone

    June counts three gems as birthstones, pearl, Alexandrite, and moonstone.

    MoonstoneHistorically, pearls have been used as an adornment for centuries. They were one of the favorite gem materials of the Roman Empire; later in Tudor England, the 1500s were known as the pearl age. Pearls are unique as they are the only gems from living sea creatures and require no faceting or polishing to reveal their natural beauty. In the early 1900s, the first successful commercial culturing of round saltwater pearls began. Since the 1920s, cultured pearls have almost completely replaced natural pearls in the market.

    Alexandrite A relatively modern gem, Alexandrite, was first discovered in Russia in 1831 during the reign of its namesake, Czar Alexander II, and is an extremely rare chrysoberyl with chameleon-like qualities. Its color is a lovely green in both daylight and fluorescent light; it changes color to a purplish red in incandescent light. Due to its rarity, some jewelers stock synthetic versions of this enchanting gemstone. (Synthetic gemstones are man-made alternatives to the natural material, possessing the same physical, optical, and chemical properties as the natural gemstone.)

    Moonstone The third birthstone for June is the Moonstone. It was given its name by the Roman natural historian Pliny, who wrote that moonstone's appearance altered with the phases of the moon - a belief that held until well after the sixteenth century. A phenomenal gemstone, moonstones show a floating play of light (called adularescence) and sometimes show either a multirayed star or a cat's eye. Considered a sacred stone in India, moonstones often are displayed on a background of yellow (a sacred color) and are believed to encapsulate within the stone a spirit whose purpose is to bring good fortune.

    Part of the family of minerals called feldspar, moonstone occurs in many igneous and metamorphic rocks and comes in a variety of colors such as green, blue, peach, and champagne. The most prized moonstones are from Sri Lanka; India, Australia, the United States, Mayanmar, and Madagascar are also sources.


    Introducing
    Kailis Pearls

    Gleim the Jeweler has been selected to be one of three retailers in the country to launch Kailis Pearls, a beautiful collection of Australian South Sea pearl jewelry.

    The collection features top quality, lustrous Australian pearls, fashioned into designs that are unlike anything else we have. They are very wearable, and definitely not staid or boring!

    We will be hosting different in-store events during the month of June which will feature the collection, and we are very pleased to be chosen to be among the select few to introduce this line to the United States.

    You can see some of their designs at KAILIS AUSTRALIAN PEARLS

    phone: Gleim Jewelers:
  • 322 University Ave. in Palo Alto – 650-323-1331
  • 111 Stanford Shopping Center in Palo Alto – 650-325-3533
  • 350 Main St. in Los Altos – 650-949-1122