May 2006


Dear Jewelry Lover,

On a Wednesday morning, seventy five years ago, Frederick Gleim opened his jewelry stall for business on University Ave. in downtown Palo Alto. Laid off from his job as a watchmaker, unable to find another, he borrowed a few hundred dollars from a friend and bought the inventory from a bankrupt jewelry store. He must have felt his skills as a watchmaker, jeweler and engraver, as well as his common sense, would make a success. At the end of that first day, the big “0” in the sales side of the ledger must have been somewhat discouraging, but by the second day he was able to record receipts of $5.00 And on April 2 he took in his first watch repair, replacing a mainspring for Mrs. Dana Smith, at a then-expensive charge of $3.00 Mrs. Smith proved to be a satisfied customer; she came in again on April 8 with another watch needing repair; this time a crown was replaced for $1.00

Paging through our original watch repair book gives some other interesting items. Although most watches were recorded by name, sometimes the notation was simply “girl at University Creamery,” or “Barber at Vic’s,” or “Catholic Priest,” or “Studebaker Garage.” There are some very recognizable names: Mr. Werry, of Werry Electric, first appeared in our book in 1931. Hod Ray, longtime Paly High coach, brought in more than one watch or stopwatch for repair. Gleim’s did many clocks and watches for folks at the Vet’s Hospital.

Our company has come a long way since then, attaining successes Frederick Gleim would have been hard-put to imagine. We have expanded our locations, expanded our inventory, and earned a national reputation within the jewelry industry. None of this would have happened without the support and loyalty of our local customers, starting from those very first clients who took a chance on a small shop opened in the middle of the Depression.




In This Issue
  • Save The Date!!
    Come help celebrate an honor for Gleim the Jeweler!
  • Anniversary Sale
  • A Girl's Best Friend!
  • Let Us Hear From You
  • The Gleim Collection
  • Cartier and Gleim The Jeweler
  • Jean-François Albert
  • Charles Green
  • Christian Bauer
  • Community Events

  • Anniversary Sale
    Anniversary Sale


    Gleim the Jeweler is celebrating its historic 75th anniversary with a very special event. Now through June 11, all jewelry and most watches will be on sale for up to 50% off at all three Gleim's locations. And as a "thank you" to our cutomers, Gleim's is giving away a spectacular diamond and other fabulous prizes. No purchase is necessary. So come in, take advantage of a once in a lifetime sale, and register to win a 75 point diamond.


    A Girl's Best Friend!
    Diamond


    Observe a woman’s eyes as they sparkle and dance at the sight of a diamond. As the April birthstone, diamonds are the ideal gift for a loved one, but now you can make a shift from the traditional diamond. Get creative and give the ultimate gift of beauty: a fancy-colored diamond.


    The Gleim Collection
    The Gleim Collection


    Our exclusive collection is made for us in precious metals by some of New York's finest craftsmen. The timeless designs are set with ideally cut diamonds matched to exacting standards for maximum brilliance and beauty.

    Unset diamonds and gems also available.

    For an opportunity to meet with a designer, please call any one of our stores for an appointment.

    Special pricing during our month long anniversary event.


    Cartier and Gleim The Jeweler
    Cartier


    Cartier and Gleim The Jeweler request the pleasure of your company to celebrate Gleim's 75th Anniversary and to view the –

    Cartier Jewelled Watch Collection featuring the Tankissime

    • Friday, May 5 - Sunday, May 7


    Jean-François Albert
    Jean-François Albert


    The Newest Designs of Jean- François Albert

    In honor of our anniversary, JFA Designs is presenting their entire collection of unique colored gemstones in pendants, rings, bracelets and earrings. Jean Francois-Albert reinvents classic jewelry with a sleek, contemporary approach: selecting precious gemstones on the basis of their beauty and rarity, and cradling them in breathtaking settings of white, yellow and rose gold and platinum.

    Special Pricing During the Show!
    • Fri. May 5 at Main Street, Los Altos
    • Sat & Sun. May 6-7 at Stanford Shopping Center


    Charles Green
    Charles Green


    Gleim the Jeweler and Charles Green: Generations of Quality

    Charles Green of England has a 175-year tradition of creating heirloom-quality hand engraved lockets, wedding bands and bracelets. Come see an expanded collection at Gleim the Jeweler, enter to win a Charles Green locket and take advantage of special pricing during our historic anniversary event.

    • Thursday, May 11 - Sunday, May 14


    Christian Bauer
    Christian Bauer


    Come see the most trusted name in wedding bands for over 100 years at the most trusted name in jewelry on the Peninsula -Christian Bauer @ Gleim the Jeweler.

    Now is your chance to select from hundreds of breathtaking designs from the premier wedding band designers and craftsmen in Europe. This timeless collection in platinum, 18k gold, and palladium metals, is as distinct as it is durable.

    Special Pricing During the Show!
    • Fri. May 12 at University Ave., Palo Alto
    • Sat & Sun. May 13-14 at Stanford Shopping Center


    Community Events


    Fundraisers

    Gleim the Jeweler recently participated in fundraisers for two well-regarded local schools. Pinewood School, in Los Altos Hills, recently held its annual fundraiser, and one guest was the lucky winner of some diamond earrings which we donated. And at Castilleja School’s event, we donated a diamond for the “Diamond Drop.” For the third year in a row, the diamond was won by a Castilleja staff member! Must have something to do with good karma from the outstanding education provided the students there.




    Westwind Community Barn

    We will also be participating in the Kentucky Derby Day Event in support of Westwind Community Barn in Los Altos Hills. This historic barn has been part of the landscape since the 1940s, and is still an important part of the community. Gleim’s also has a personal connection; I kept my own horses there in the late 1960’s and early 1970’s, so it’s a group I am happy to support.



    Filoli Center

    Filoli, the extraordinary historic garden estate we are lucky enough to have in our backyard in Woodside, will be having a special celebration at its annual Mothers’ Day Flower Show. This year marks the 30th anniversary of Filoli Center. The Opening Night Preview Party will be honoring the Past Presidents of Friends of Filoli. I am pleased we can participate in this event by supplying jewelry for these Past Presidents to wear during the evening. You can find out more about the event at www.filoli.org.

    Click here for larger view of Filoli Event postcard


    Save The Date!!
    Come help celebrate an honor for Gleim the Jeweler!
    Cartier Logo

    Gleim the Jeweler is honored to be one of only seven jewelers in the country to host a Cartier Premier Event in 2006.

    May 5-7, our store at the Stanford Shopping Center will have the privilege of showing a special collection of more than twenty jeweled watches with a total value of over $750,000. This will be a rare opportunity to see some extraordinary pieces from the House of Cartier which will exemplify their long tradition of creating timepieces of exquisite quality.

    Our Cartier expert will be on hand to tell you about the proud tradition of the company, known particularly for its extraordinary jewelry, watches and clocks created during the Art Deco period. Cartier was a favorite of both European Royalty and American society, and an item from Cartier often became the centerpiece of a personal collection to be handed down to succeeding generations.

    One of our own clients of many years ago had a favorite anecdote about Cartier: she knew she had “arrived” when she entered Cartier New York and her own personal salesperson left the Duchess of Windsor to come over and say hello to her!

    Please note; Cartier images are similar to items from the collection, but not necessarily the exact items which will be appearing.














    I would love to know just what you would like to read about in this newsletter.

    • What would you like to learn about jewelry or its related services?
    • What have you always wanted to know about the jewelry industry?
    • What kinds of services do you wish we could offer?

    Please use this newsletter as a way to keep us informed and on our toes! Your Thoughts...Your Questions





    Georgie,

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    phone: Gleim Jewelers:
  • 322 University Ave. in Palo Alto – 650-323-1331
  • 111 Stanford Shopping Center in Palo Alto – 650-325-3533
  • 350 Main St. in Los Altos – 650-949-1122