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Dear
Jewelry Lover,
Welcome
to our second edition of Jewelry News. Many of you sent some nice comments
after receiving the first edition, for which I thank you. I hope this
newsletter will be an opportunity for you to learn a bit about jewelry and
gemstones, enabling you to make better decisions about your own jewelry
purchases and enhancing your appreciation of some of the pieces you already
own.
Here at Gleim the Jeweler we are catching our breath
after a busy Christmas season during which we wrapped many of our signature
gold boxes to send into their new homes. I have had the pleasure of hearing
directly from a number of happy recipients who have come in to show off
their new bracelet, ring, watch, or necklace. All of us here have heartfelt
thanks for you, our clients, who give us the compliment and the confidence
to allow us to help you with these personal and sometimes emotional
gift-giving occasions.
By the
way, be sure to read to the end of this newsletter to find out about the
free gift available for subscribers!
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Coming Attractions - Valentine's Day
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Yes,
everyone’s favorite romantic gift-giving occasion is approaching. What a
wonderful day, celebrating nothing but love and sentiment! We have a
great selection of hearts in diamonds, gold and platinum in each of our
stores, as well as many other kinds of jewelry to help the romance along.
Imagine giving her a platinum heart locket engraved with her monogram,
which she will wear for years and someday give to your daughter to carry
on the family history. Or a heart-shaped ruby surrounded with diamonds.
Or that most romantic of all gifts, a diamond engagement ring.
We also
have a wide selection of gifts for under $100, as Valentine’s Day is one
day on which I often see children coming in with several weeks allowance
to find something special for Mom. Perhaps that something special is a
real rose, plated in 24K gold. Or another charm for her charm bracelet.
Whatever you choose, the fact that you took the time to plan ahead and
chose something just for her will make this a very special day for her.
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150 Years of Knowledge
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I took a look at the tenure of our 18 professional associates, and
realize that they have an accumulation of over 150 years of experience
with our company alone! And most of them had some jewelry experience
before they joined Gleim the Jeweler.
What
does this mean for you? Beyond having a comprehensive knowledge of
jewelry, gemstones and watches, they know our own company’s capabilities
very well. They know which one of our craftsmen to use for your jewelry
or watch repair; they know just which one of our diamond cutters to call
to track down that special diamond for you; they know how to use our
industry reputation and contacts to find the unique and unusual. Most
important, they know how to answer all your questions and help you make a
decision on a purchase with which you will be completely comfortable.
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FAQs
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In this section each month I will try to address some of the questions we
are asked most frequently. I thought I’d start with one of the thoughts
foremost in people’s minds when they leave a diamond ring to be repaired:
- Q: How do I know I will
get MY diamond back when I pick my ring up?
- A: Although many clients
are uncomfortable asking this question, it is often on someone’s
mind when they begin a relationship with any jeweler. After all,
when you leave your car to be repaired you know you will be able to
tell whether it is yours. But your diamond? You just aren’t sure you
will be able to tell one diamond from another, and all you want is
reassurance that you will be able to recognize it. I am always happy
to allow you to examine your diamond under magnification, using our
gem microscope, when you leave it with me; I will even draw you a
picture of the identifying inclusions found inside your stone. This
way you have something to compare your diamond to when you pick it
up. Beyond this practical solution, however, I can assure you that
any ethical jewelry store values its reputation too highly to do
anything that would endanger our clients’ confidence in our company.
We have nearly 75 years of history in Palo Alto, and 25 years in Los
Altos. That’s far too precious a legacy to jeopardize.
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Great Gift Idea!
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Did you know you can have a custom portrait cameo created from your own
photograph? Here is an example of a cameo of a favorite pet; you can see
the wonderful likeness. These are created by craftsman in Idar-Oberstein,
Germany, gemstone carving center of the world. Imagine the heirloom you
can create with a portrait of your child, your grandmother, or your
spouse. The cameo may be set in a custom frame, and you have your own
family heirloom for generations to come.
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Wish List
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During your holiday shopping, did you find yourself casting around for
ideas of what to buy for that special someone, hoping that your choice
would be well-received and that it would fit into an existing jewelry
wardrobe?
Here’s
how to remove some of the stress of that decision-making. Ask about
our Wish List! We keep a wish list in each of our locations in which
we keep notes about jewelry items which she/he has looked at and admired.
When the next gift-giving occasion comes along (and remember
Valentine’s Day is just around the corner!) come in to consult that
list. Decision-making made easy! Now you can be sure that whatever you
select is something she/he will love.
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R&R For Jewelry
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Did you ever stop to think that your jewelry needs regular maintenance
checks? Take your rings, for instance, especially those you wear
every day. Think about how much you use your hands, and how many times
you hear your ring strike some hard surface. All the suitcases you might
pick up, all the boxes and bags you carry in and out of your car, all the
times you put out the trash can or lift something heavier than you really
should. If you’re like me, you are wearing your rings all the time
through all these different chores and activities. Over time, the prongs
holding the diamonds or other gems in your rings wear down and need
to be reinforced. I always suggest you allow us to check the security
of the settings on your rings at least once a year, (which we do for no
charge) so we can let you know when that repair is needed. (We’ll
also clean your rings at the same time we check them.) The cost of any
necessary repairs is a small price to pay for the peace of mind it will
bring.
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"You're Not Wearing It!"
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Many
people have jewelry they have inherited from a family member. This
jewelry often has important sentimental connections for our clients, but
is not of a design which fits easily into today’s lifestyle. Often, these
pieces can be redesigned in a way which keeps the integrity of the
original item but makes it much more wearable today.
Here you
see such an example. Our client had a beautiful platinum and diamond bar
pin which her grandmother presented to her years ago. In all that time,
this pin had never been worn. We were able to have it set into a custom
bangle bracelet, which keeps the distinctive original design but makes it
much more wearable on an everyday basis. Every time our client wears this
bracelet now, she thinks of her grandmother, and surely her grandmother
would be pleased to know that her gift is being worn and enjoyed so often.
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There
are many times we can help you find ways to enjoy the jewelry now hidden
in your safe deposit box; bring it in to let us have a look.
Do you
have any gem-set jewelry which you have not worn in a long time? Do you
have a ring you inherited from a grandmother which has a beautiful
diamond but is just not a design you like? Consider having a custom
design created.
The
sapphire you see in this picture was originally in an elaborate diamond
pin. Our client worked with our custom jeweler to create a ring design
for the sapphire; here you see the original sketch as well as the
completed ring.
Give
your gems a new lease on life by giving them a complete new look.
I would love to know just what you would like to read about in this
newsletter.
- What would you like to
learn about jewelry or its related services?
- What have you always
wanted to know about the jewelry industry?
- What kinds of services
do you wish we could offer?
Please use
this newsletter as a way to keep us informed and on our toes!
Your Thoughts...Your Questions
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Georgie,
Do you know anyone who may want to read this e-newsletter or subscribe to
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click on "Forward this email to a friend" link below.
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