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Dear Jewelry Lover,
Welcome
to our inaugural edition of Jewelry News from Gleim
the Jeweler, our new email newsletter. Look forward to receiving this
regularly throughout the year. In it you will find information about
upcoming events and new collections, interesting facts about gemstones and
jewelry, history of different periods of estate jewelry, tips about care,
and some special offers which will be found only in this newsletter.
November 2005 marks the 25th anniversary of Gleim the Jeweler's store in downtown Los Altos! It is hard to believe that we
opened its doors that long ago. Los
Altos has been a fun and friendly town in which to
do business, and our professional staff is always ready to show you
beautiful jewelry and timepieces, clean the jewelry you already own, and
answer whatever questions you may have. Come see our beautiful store at 350 Main Street,
where store manager Bonita Kothmeier and her
experienced colleagues Vicki Peach, Debra Gravino,
Gina Campi, and Todd Nordquist,
as well as our jeweler Peter Tran, will be sure to help you find exactly
what you are looking for. They might even pour you a glass of champagne in
the process!

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Coming Attractions - Holiday Events
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We will showcase
the Gleim Collection of diamond jewelry December
7-11; the Gleim Collection is made up of
classic, feminine designs in gold and platinum, set with ideally-cut
diamonds for the ultimate brilliance. In addition you will see the
precious gemstone jewelry from May & Associates, set with the finest
qualities of beautiful colored gems.


December 3-4 will be our Watch Weekend. Come see an expanded
collection of quality timepieces from each one of our collections. Our
selection will vary store to store, so look for our ad in your local
paper.

December 9-11 brings the return of our regular show of designs by
Jean Francois Albert, the talented Swiss artisan known for his
contemporary interpretations of timeless designs showcasing brilliant
colors accented with diamonds. His collection will be at our Los Altos
store December 9, and at our Stanford store
December 10-11.

December 8-10 also sees the return of the fabulous estate jewelry
collections from deYoung. The collection will
feature antique and period jewelry from early Victorian pieces through
the 1960s and 1970s. Come add a bit of history to your own collection. It
can be found at our downtown Palo Alto
store December 8, our Los Altos
store December 9, and our Stanford store December 10-11.
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In the Community
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Gleim the Jeweler recently partnered with Breitling Watches in support of the Packard Cup Golf
Tournament at the Stanford Golf Course. The tournament raises significant
funds for the Robert Packard Foundation for ALS Research. We were
thrilled to showcase a collection of Bentley watches by Breitling, to accompany the Bentley automobile on
display. One lucky winner received a Breitling
Colt Chronometer, and surely has the only watch box in existence
autographed by Tom Watson, who lends his support to this tournament every
year.
Visit
Breitling Online
Visit
Robert Packard Foundation for ALS Research Online

Gleim the Jeweler
also recently provided jewelry for the fashion show at Tally Ho, the
long-time fundraising event for the Children's Health Council held at the
Menlo Circus Club. Let us know if your organization is producing a
fashion show which could be enhanced by some beautiful gemstones.
Visit
Children's Health Council Online

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Great Gift Idea!
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Jewelry boxes from Wolf, starting under $50 These colorful and versatile
boxes make wonderful stocking stuffers. For the watch collector, we also
have a selection of watch rotators from Wolf so you can keep your fine
automatic watches fully wound all the time. Starting at $350
Visit Wolf
Designs Online...
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Need a
Speaker?
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Gleim the Jeweler is always happy to provide a
speaker for your meetings, whether service organizations, community
groups, or philanthropic organizations. We have a number of individuals
who can make presentations on any jewelry-related topic you can name,
from estate and period jewelry, to how to shop for jewelry while
traveling.
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The Romance
of Estate Jewelry
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You will notice that, in December, we
are featuring a collection of magnificent estate jewelry. This is an area
that has been important to our company from its very earliest days, and
to me is one of the most intriguing areas of our jewelry collection. The
term "estate" jewelry is a very broad term which can cover
anything from jewelry that is centuries old to only a few years old; the
common theme is that it is previously owned. The older pieces can more
properly be called "vintage" jewelry, which is jewelry that can
be identified fairly closely to a particular time.

Art Nouveau jewelry, for instance, was
produced around the turn of the last century, Victorian jewelry covers
the very lengthy period of Queen Victoria's reign, and Art Deco covers
the 1920's and early 30's. It typically represents a very good value, as
most estate jewelry will sell for less than its brand-new counterpart.
One of the things I like best about
estate jewelry is speculating about its previous life: who owned it? Was
it a gift commemorating an anniversary or the birth of a child? Was it an
engagement gift? What parties has it seen, and was it worn to any
significant historic events? Most of the time we will never know the
story behind an individual piece of jewelry, but every single item has
its own history.

Every piece represents a gift to a loved
one, and to me this knowledge gives a richer appeal to that piece of
jewelry. It doesn't have to be expensive to have that emotional appeal.
On my father's keychain is a gold disc engraved with several dates: the
date he and my mother met, their first date, the date they became
engaged, their wedding day, and the birthdate
of their first child. This simple item contains very personal family
history which encompasses a wealth of memories and emotions.

Our estate collections
in each one of our stores encompass a complete range of periods, from
early Victorian to just a few years old, and is always changing as
we can never predict what someone will bring through the door. Stop by to
see what "new" old pieces we have!
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Georgie,
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